The Marketing Heroes™ Program fills the strategic, critical thinking gaps in many marketers’ training. It teaches the soft skills needed to move work forward, inspire outstanding creative, communicate effectively, and turn feedback into actionable steps.
We need more Marketing Heroes. They are an essential, overlooked ingredient in the marketing craft. Marketing Heroes save their companies and clients time and money.
They make everyone around them look like superstars.
“What we do isn’t hard. Few do it well.”
Roger Lewis, Retired CEO, Hoffman/Lewis Advertising
Marketing Heroes Workshops
- Each workshop in delivered once a week in 90 minute sessions over 6 weeks using Zoom OR 2 in-person days
- Class size is limited for maximum feedback and interaction
- On-Line class schedule is 10 a.m.- 11:30 a.m. PST for 6 weeks
- Custom or Dedicated Workshops work better for multiple team members.? Email us at [email protected] to schedule
- Each class is $995/person. Contact us for group discounts
Every successful marketing campaign anchors itself with a strategic foundation.
Here’s a secret: the foundational pillars are the same whether you are in B2B, B2C, or Nonprofit marketing. That's because the constant in every campaign is a human, and his/her/their motivations are universal.
Many B2B marketers realize they never learned that foundation. Their peers assume they know it; their gut tells them otherwise. Too many marketers spend anxious hours trying to uncover the foundation out before getting found out.
This workshop removes that fear and turns you into a strategic powerhouse. The curriculum includes:
Week 1: The Foundational Equation
Week 2: Insights & Branding
Week 3: Target Customers and Persuasion
Week 4: Positioning, Value Propositions, and Benefits
Week 5: Media: Earned & Paid
Week 6: Tying It All Together.
Q3 & Q4 DatesRegister by clicking a date above
Nurturing Outstanding Creative
Are your campaigns stuck in endless feedback loops leaving everyone dissatisfied? Are overages a regular part of your creative relationships? .Are you tired of being compared to “the other guys?”
There is an alternative.
Developing, nurturing, and shepherding the creation of effective marketing campaigns is an oft-skipped marketing skill. It separates outstanding account partners from mere order takers. More vital, marketers with this skill save their companies time and money while elevating the quality of the campaign.
In short, it transforms them into Marketing Heroes.
Over six weeks, you'll learn the skills that will accelerate the quality of your marketing in this highly interactive workshop. You learn:
Week 1: Creative as a Second Language, aka Working with Creative Partners
Week 2: The Impact of Creative Briefs
Week 3: Drafting Creative Briefs
Week 4: Briefing Creative and Media Teams
Week 5: Evaluating Work and Giving Feedback
Week 6: Using the Brief to Shepherd Work
Your creative partners will thank you.
Q3 & Q4 2021 DatesRegister by clicking a date above
Remember, thinking is not scary.
Marketing Heroes Instructor
With extensive experience as an agency account director, a corporate marketing director, and an adult educator, Deb is uniquely positioned to bridge the communication divide between agencies and clients. She’s been at ad agencies of all shapes and sizes: boutique, independent, and multinational, producing work that has won 15 creative awards including a Silver D&AD. Her clients have included national restaurant chains, a leading wireless company, technology infrastructure, and health providers. Corporate experience has taken her from global medical devices to airport concessions to nonprofits. She’s been an instructor at SFSU and UC Berkeley International Diploma Program since 2012. Deb helped introduce the first camera phone into the US, increased revenue for a global medical device company by $20MM, and led sales and profits for national restaurant chains for 15 years.