The Marketing Heroes™ Program fills the strategic, critical thinking gaps in many marketers’ training. It teaches the soft skills needed to move work forward, inspire outstanding creative, communicate effectively, and turn feedback into actionable steps.

We need more Marketing Heroes. They are an essential, overlooked ingredient in the marketing craft. Marketing Heroes save their companies and clients time and money.

They make everyone around them look like superstars. 

Marketing 101: The Fundamentals

“Wow, I wish I had learned this at the beginning” says every student who takes the Fundamentals class.

In a world focused on ROI, social media, data feedback and AI, we have neglected to start with the basics: Branding, Targets, Messaging, Positioning, Persuasion, the dance between media and creative, and the crossover between B2B, B2C and Non-profit marketing. Get your team started on their best foot.

The Essentials:

  • Six 90-minute online sessions
  • Classes begin at noon PST 
  • Class size is limited for maximum feedback and interaction
  • Would a Custom or Dedicated Workshop work better for your team? Email me at [email protected]

Course Curriculum

Overview

Decision Tree/Purchase Funnel

Research

Branding

Targets

Persuasion

Positioning

Messaging

B2C vs B2B vs Non Profits

Media

Q1 & Q2 Dates

Feb 16, 18, 23, 25, March 2, 4

April 20, 22, 27, 29, May 4, 6

June 22, 24, 29, July 1, 6, 8

Start: noon PST

Cost: $2,600

Register by clicking one of the dates above

Custom or Dedicated Programs for your Team?

Email me at [email protected]

Deb Doyle

Marketing Heroes Instructor

Deb Doyle, President Stage2 Marketing, has extensive experience as an agency account director, a corporate marketing director, and an adult educator. She’s been at ad agencies of all shapes and sizes: boutique, independent, and multinational, producing work that has won 15 creative awards including a Silver D&AD. Her agency clients have included national restaurant chains, a leading wireless company, technology infrastructure, and health providers. Corporate experience has taken her from global medical devices to airport concessions to nonprofits. Deb helped introduce the first camera phone into the US, increased revenue for a global medical device company by $20MM, and led sales and profits for national restaurant chains for 15 years.