The Marketing Heroes™ Program fills the strategic, critical thinking gaps in many marketers’ training. It teaches the soft skills needed to move work forward, inspire outstanding creative, communicate effectively, and turn feedback into actionable steps.
We need more Marketing Heroes. They are an essential, overlooked ingredient in the marketing craft. Marketing Heroes save their companies and clients time and money.
They make everyone around them look like superstars.
“Wow, I wish I had learned this at the beginning,” says every student who takes the Fundamentals class.
In a world focused on ROI, social media, data feedback, and AI, we have neglected to start with the basics: Branding, Targets, Messaging, Positioning, Persuasion, the dance between media and creative, and the crossover between B2B, B2C, and Non-profit marketing. Get your team started on their best foot.
This class is ideal for someone who has a marketing title without benefiting from prior marketing experience.
- Six 90-minute online sessions
- Classes begin at noon PST
- Class size is limited for maximum feedback and interaction
- Would a Custom or Dedicated Workshop work better for your team? Email me at [email protected]
Decision Tree/Purchase Funnel
B2C vs B2B vs Non Profits
Marketing Heroes Instructor
With extensive experience as an agency account director, a corporate marketing director, and an adult educator, Deb is uniquely positioned to bridge the communication divide between agencies and clients. She’s been at ad agencies of all shapes and sizes: boutique, independent, and multinational, producing work that has won 15 creative awards including a Silver D&AD. Her clients have included national restaurant chains, a leading wireless company, technology infrastructure, and health providers. Corporate experience has taken her from global medical devices to airport concessions to nonprofits. She’s been an instructor at SFSU and UC Berkeley International Diploma Program since 2012. Deb helped introduce the first camera phone into the US, increased revenue for a global medical device company by $20MM, and led sales and profits for national restaurant chains for 15 years.